Privacy policy

Last updated: July 27, 2026

Pawfolio Art, operated by Northvale Brands LLC, respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit pawfolioart.com, place an order, upload a pet photo, sign up for emails or text messages, contact us, or otherwise use our store and related services.

Our store is powered by Shopify. Shopify provides the e-commerce platform that helps us operate our storefront, checkout, payments, order management, and related services. You can learn more about Shopify's privacy practices at https://www.shopify.com/legal/privacy.

Personal Information We Collect

We collect information that you provide directly, information collected automatically when you use our website, and information we receive from service providers that help us operate our store.

Contact and account information: This may include your name, email address, phone number, billing address, shipping address, account login details, and communication preferences.

Order and transaction information: This may include the products you view, add to cart, purchase, return, exchange, or cancel; order numbers; payment status; shipping details; gift notes; discount codes; and customer support history. Payment information is processed by Shopify and payment providers. We do not intentionally store your full payment card number on our own systems.

Custom order information: Because we create personalized pet products, we may collect pet photos, pet names when you choose to provide them, artwork style choices, size and frame selections, background or color choices, proof feedback, revision requests, and other customization details needed to create and fulfill your order.

Device and usage information: When you visit our site, we and our service providers may automatically collect information such as your IP address, browser type, device type, operating system, time zone, pages viewed, products viewed, referring URLs, search terms, interactions with the site, and cookies or similar identifiers.

Communications: If you email us, reply to a proof, submit a form, leave a review, or contact customer support, we may collect the information included in those communications.

How We Use Personal Information

We use personal information to operate our store and provide our products and services, including to:

process payments, create orders, and send order confirmations;
create custom pet artwork and personalized products based on the photos and details you provide;
send artwork proofs, receive revision feedback, and complete production;
pack, ship, track, and deliver orders;
communicate with you about orders, support requests, returns, shipping, account questions, and product updates;
screen orders and website activity for fraud, abuse, security risks, or unauthorized activity;
improve our website, products, artwork process, customer experience, advertising, and marketing;
send email or SMS marketing when you have opted in or when permitted by law;
comply with legal, tax, accounting, chargeback, and regulatory obligations.

Pet Photos and Custom Artwork Files

Pet photos and customization details are used to create, review, produce, and support your custom order. We may share these materials with artists, production partners, print providers, fulfillment partners, and other service providers only as needed to complete your order or provide customer support.

Please only upload photos and content that you own or have permission to use. Do not upload images or information that violate another person's rights, privacy, or intellectual property.

Cookies and Similar Technologies

We use cookies, pixels, tags, web beacons, and similar technologies to operate the website, remember preferences, keep carts working, understand site performance, prevent fraud, and support advertising or marketing. Some cookies are necessary for the store to function, while others help with analytics, personalization, or advertising.

You can usually control cookies through your browser settings. Depending on your location and our current Shopify customer privacy settings, you may also see cookie consent or data sharing choices on our site.

Marketing and Advertising

If you sign up for email marketing, we may send you messages about products, promotions, new designs, reminders, and store updates. You can unsubscribe from marketing emails using the unsubscribe link in our emails.

If you opt in to SMS or text message marketing, we may send you text messages about our store, promotions, order-related reminders, or abandoned checkout reminders. Message and data rates may apply. Message frequency may vary. You can opt out by following the instructions in the message, such as replying STOP where available.

We may work with advertising and analytics partners, such as Shopify, Meta, TikTok, Google, or similar providers, to understand how visitors use our site and to show relevant ads. The specific partners we use may change over time as our business grows.

You can learn more about interest-based advertising and opt-out choices through the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and the Digital Advertising Alliance at https://optout.aboutads.info/.

How We Disclose Personal Information

We may disclose personal information to third parties that help us operate our business and fulfill orders, including:

Shopify and other e-commerce, checkout, payment, fraud prevention, and store operation providers;
artists, production partners, print providers, and POD fulfillment partners who help create custom products;
shipping carriers, logistics providers, and delivery partners;
email, SMS, customer support, review, analytics, advertising, and marketing service providers;
professional advisors, such as accountants, legal advisors, or business consultants;
government authorities, law enforcement, courts, regulators, or other parties when required by law or when needed to protect our rights, customers, business, or the public;
another company in connection with a merger, acquisition, financing, sale of assets, reorganization, or similar business transaction.

We do not sell your pet photos or custom artwork files as standalone products. We do not share SMS opt-in consent or text messaging originator data with third parties for their own independent marketing purposes, except as needed to provide messaging services or as required by law.

Third-Party Websites and Services

Our website may link to third-party websites, apps, payment options, social media platforms, or services that we do not control. Their privacy practices are governed by their own policies. Please review those policies before submitting personal information to third parties.

Children's Privacy

Our website and services are not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so we can review and delete it where required.

Security and Retention

We use reasonable administrative, technical, and organizational measures designed to help protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

We keep personal information for as long as reasonably necessary to provide services, fulfill orders, maintain business records, resolve disputes, prevent fraud, comply with legal obligations, and support legitimate business purposes. Custom order materials, such as pet photos and artwork files, may be retained for customer support, reorders, quality control, and recordkeeping unless deletion is requested and we are legally or operationally able to delete them.

Your Rights and Choices

Depending on where you live, you may have rights to request access to, correction of, deletion of, or a copy of your personal information. You may also have the right to opt out of certain processing, targeted advertising, sale or sharing of personal information, or withdraw consent for certain uses.

To make a privacy request, contact us at support@pawfolioart.com. We may need to verify your identity before completing your request. We will respond as required by applicable law.

If your browser sends a Global Privacy Control signal or similar legally recognized opt-out preference signal, Shopify and our store may treat that signal according to applicable law and our customer privacy settings.

International Customers

We are based in the United States and may use service providers located in the United States and other countries. If you access our site or place an order from outside the United States, your personal information may be transferred to and processed in countries that may have different privacy laws than your location.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. The updated version will be posted on this page with a revised "Last updated" date.